Winetime Seafood 包裝 by Olga Takhtarova is a highly esteemed winner of the very prestigious 2020 A' Design Award 白金獎 in 包裝設計 Competition Category.

白金包裝· 2020

Winetime Seafood 包裝

by Olga Takhtarova

Client: Sot B&d

A' Design Award 白金獎 Winner in 包裝 Category

960,747

Verified Award Winner

Verify Award Status for #92361

探索更多 View at A' Design Award Press Release Award Badge

Colors

The Design

About Winetime Seafood 包裝

Winetime Seafood系列的包裝設計應證明產品的新鮮度和可靠性，應與競爭對手區別開來，和諧且易於理解。使用的顏色（藍色，白色和橙色）形成對比，強調重要元素並反映品牌定位。開發出的唯一概念使該系列產品與其他製造商區分開來。視覺信息策略使識別該系列產品的多樣性成為可能，並且使用插圖代替照片使包裝更加有趣。

The Recognition

About the A' Design Award 白金獎

Winetime Seafood 包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Winetime Seafood 包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Winetime Seafood 包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensions & Packaging: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tags: seafood, fish, frozen food, packaging, branding
Production Technology: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Design Challenge: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Research: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiration: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Project Duration: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Operation Flow: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Image Credits: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com