DIY Spice Blends by Chef Heidi 社交媒體數字食譜 by Lize-Marie Swan

DIY Spice Blends by Chef Heidi 社交媒體數字食譜 by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 廣告設計 Competition Category.

銀廣告· 2020

DIY Spice Blends by Chef Heidi 社交媒體數字食譜

by Lize-Marie Swan

Client: Unilever Food Solutions

A' Design Award 銀獎 Winner in 廣告 Category

38,494
Verified Award Winner
Verify Award Status for #90682

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DIY Spice Blends by Chef Heidi 社交媒體數字食譜

聯合利華食品解決方案委託駐地廚師Heidi Heckmann（開普敦地區客戶廚師）使用Robertsons Spice Range創建11種獨特的Spice Blends食譜。作為“我們的旅程，您的發現”活動的一部分，該想法是使用這些成分創建獨特的圖像和設計，以進行有趣的Facebook運動。每週，廚師海蒂（Heidi）獨特的香料調料都會以媒體豐富的Facebook Canvas Posts發布。這些食譜中的每一個都可以從UFS.com網站上下載iPad。

The Recognition

About the A' Design Award 銀獎

DIY Spice Blends by Chef Heidi 社交媒體數字食譜是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計DIY Spice Blends by Chef Heidi 社交媒體數字食譜將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。DIY Spice Blends by Chef Heidi 社交媒體數字食譜是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew