Jane 折疊手機包裝 by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2020

Jane 折疊手機包裝

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award 銅獎 Winner in 包裝 Category

9,920

Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane 折疊手機包裝

「簡」係一款為摺疊式手機而設計嘅包裝。設計參考咗竹簡呢種中國古代書籍嘅形式，並運用咗傳統中文字體。盒身全部採用具木質同布質紋理嘅特種紙製成，冇使用塑膠或其他材質。使用說明書包裹喺外層表面，並以磁石固定，可以拆下並捲起收藏。盒子以拉扣式設計開啟，內部產品分層擺放。包裝尺寸為198 x 192 x 47毫米。

The Recognition

About the A' Design Award 銅獎

Jane 折疊手機包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Jane 折疊手機包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Jane 折疊手機包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064