Holystone Recruitment 品牌識別 by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2020
Holystone Recruitment 品牌識別
Client: Triangler Co., Ltd.
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #97053The Design
About Holystone Recruitment 品牌識別
Holystone 是一家電子元件供應商已有 40 年歷史。方形打樁元素是利用他們的產品和價值觀創建的，這有助於Holystone向畢業生展示其實力和獨特的技術。品牌推廣工作包括標誌、海報、襯衫、文件、展位裝飾、小冊子和禮品的設計，所有這些都旨在創造強大的吸引力。睜大眼睛的人物象徵著尋找潛在成員，將人才的招募比喻為探索大海的深處。
The Recognition
About the A' Design Award 銅獎
Holystone Recruitment 品牌識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Holystone Recruitment 品牌識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Holystone Recruitment 品牌識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
- Dimensions & Packaging
- Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm - Tags
- brand identity, event identity, recruitment visual, visual communication
- Production Technology
- Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
- Design Challenge
- The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
- Research
- The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
- Inspiration
- Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
- Project Duration
- The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
- Operation Flow
- This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs . - Team Members
- Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu - Image Credits
- PHOTO:Chi-Yao Tang
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