Zhengyuanpu Travellers Series 普洱茶包装 by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series 普洱茶包装 by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2020

Zhengyuanpu Travellers Series 普洱茶包装

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award 銅獎 Winner in 包裝 Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series 普洱茶包装

正元普旅行者系列係一款为中国传统饮品普洱茶而设计嘅便携式包装。普洱茶通常以357克嘅紧压茶饼形式出售,冲泡前需要用茶针撬开。旅行者系列则改为小份包装,唔使用工具,直接撕开包装纸即可。每个包装纸尺寸为50 x 85 x 3毫米,采用棉纸制成。设计运用压凸、压凹同烫金工艺,塑造出茶叶意象,迎合目标消费者嘅品味。整体设计选用咗更安全嘅物料同更简化嘅生产工艺。

The Recognition

About the A' Design Award 銅獎

Zhengyuanpu Travellers Series 普洱茶包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Zhengyuanpu Travellers Series 普洱茶包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Zhengyuanpu Travellers Series 普洱茶包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating