Nissan Skyline 小冊子 by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 廣告設計 Competition Category.

金廣告· 2020

Nissan Skyline 小冊子

by Tomohira Kodama

Client: Nissan

A' Design Award 金獎 Winner in 廣告 Category

78,436

Verified Award Winner

Verify Award Status for #98862

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nissan Skyline 小冊子

Nissan Skyline係為一款於1957年首次推出嘅高級運動型房車而製作嘅小冊子。Skyline已經為日本顧客服務咗62年,每一代車型都採用咗當時最先進嘅技術。最新款車型配備咗ProPILOT 2.0先進駕駛輔助系統。呢本小冊子傳遞一個單一訊息:駕駛嘅樂趣。視覺影像同標題文案展現咗呢架車喺高速公路同蜿蜒山路上嘅駕駛性能。整體概念同排版保持簡潔直接。

The Recognition

About the A' Design Award 金獎

Nissan Skyline 小冊子是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Nissan Skyline 小冊子將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Nissan Skyline 小冊子激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The legendary Skyline, first introduced in 1957, is a premium sport sedan representing Nissan and has been admired by many Japanese customers for 62 years. Successive Skylines have evolved by adopting the most advanced technology at the time consistently.
And now the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems hits the streets. It is an evolved model exploring fun to drive in the new era.
Inspiration: Skyline is a vehicle you can enjoy sports driving, which is a core value unchanged since the first-generation was unveiled.
With such a perspective, a concept for brochures is very simple. It is just to deliver the message of fun to drive.
Skyline’s driving performance on the expressway is superior even if it is a winding road. The most advanced technologies make its performance much more comfortable. We simply focused to deliver this message with the visual and headline copies.

Read the Press Release