Mitsubishi eK X (Cross) 宣傳冊 by Tomohira Kodama

Mitsubishi eK X (Cross) 宣傳冊 by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 廣告設計 Competition Category.

銀廣告· 2020

Mitsubishi eK X (Cross) 宣傳冊

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award 銀獎 Winner in 廣告 Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) 宣傳冊

Mitsubishi eK X 係一本為跨界輕型車而製作嘅宣傳冊。呢本宣傳冊將呢架車呈現為一款帶有 SUV 特色、造型活潑同埋低油耗嘅緊湊型車款。整體版面設計跟隨「Cute Beast（可愛猛獸）」嘅概念，呢個概念亦都指導咗架車嘅外觀設計。宣傳冊大膽採用黃色同黑色嘅組合，第一眼就能夠吸引人嘅注意。每項功能同性能特點都以清晰嘅次序展示出嚟。呢本宣傳冊係為咗接觸嗰啲想嘗試新事物嘅顧客而製作。

The Recognition

About the A' Design Award 銀獎

Mitsubishi eK X (Cross) 宣傳冊是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mitsubishi eK X (Cross) 宣傳冊將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mitsubishi eK X (Cross) 宣傳冊是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release