Be Er Xiang Twelve Constellations 瓜子包裝 by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2020
Be Er Xiang Twelve Constellations 瓜子包裝
by Sun Linlin and Zhou Jingkuan
Client: Be Er Xiang
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #99436The Design
About Be Er Xiang Twelve Constellations 瓜子包裝
《憋兒香十二星座》係為一個新品牌而創作嘅瓜子包裝設計。罐身以馬口鐵製成,內附塑膠袋,圖案採用四色印刷製作。每個包裝直徑100毫米,高150毫米。插畫將十二星座與向日葵圖案相結合。之所以選用星座主題,係因為呢個題材喺年輕人當中相當熟悉。設計目的係為新品牌打造獨特形象,吸引年輕消費者。
The Recognition
About the A' Design Award 銅獎
Be Er Xiang Twelve Constellations 瓜子包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Be Er Xiang Twelve Constellations 瓜子包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Be Er Xiang Twelve Constellations 瓜子包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
- Dimensions & Packaging
- Diameter: 100mm, height: 150mm
- Tags
- Twelve constellations, BE ER XIANG, packaging
- Production Technology
- Tinplate, plastic bag, four-color printing.
- Design Challenge
- Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
- Research
- A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
- Inspiration
- In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
- Project Duration
- The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
- Team Members
- Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali - Image Credits
- Sun Linlin and Zhou Jingkuan, 2019
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
