Off the Eaten Path Packaging by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2020
Off the Eaten Path Packaging
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #100582The Design
About Off the Eaten Path Packaging
Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
The Recognition
About the Golden A' Design Award
Off the Eaten Path Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Off the Eaten Path Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Off the Eaten Path Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Award-Winning Food and Beverage Innovation
We create innovative snacks and beverages enjoyed by consumers worldwide. Our portfolio includes premium plant-based options and better-for-you choices developed through consumer-centric design. From established favorites to emerging brands, we continuously innovate to meet evolving tastes and lifestyles.
Explore MoreBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
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