Off the Eaten Path Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Off the Eaten Path Packaging
by PepsiCo Design & Innovation

  • Awarded April 15, 2020
  • CLIENT: PepsiCo Design and Innovation
  • 5.584
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

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Good  Design

Off the Eaten Path Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Off the Eaten Path Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Off the Eaten Path Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Off the Eaten Path Packaging

CanguRo Mobility Robot Image

Off the Eaten Path Packaging

Off the Eaten Path Packaging

PepsiCo Design & Innovation

Designer of Off the Eaten Path Packaging


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