Chu Cellar Liquor by Yong Wu is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2020

Chu Cellar Liquor

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Liquor

Chu Cellar is a packaging design for a liquor produced in Hubei, China. The bottle is made of ceramic, and its shape imitates a set of chime bells, a cultural relic of the ancient state of Chu. The grain on the bottle body is cast in an open mould, and the box is made of wood. Raised and recessed lines on the surface reduce the chance of slipping during handling. The base of the box works as a display stand, so the empty bottle can be kept as an ornament. The intent is to reflect the history and culture of the region of origin.

The Recognition

About the Bronze A' Design Award

Chu Cellar Liquor is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chu Cellar Liquor is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chu Cellar Liquor splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu