Co Ba Coffee Packaging Design by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2020
Co Ba Coffee Packaging Design
by My Linh Mac
Client: Mmac
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #100984The Design
About Co Ba Coffee Packaging Design
Co Ba Coffee is a packaging design created for a Vietnamese coffee brand. The packaging presents egg coffee, a traditional drink from Vietnam that is still little known in other countries. The logo is based on a minimalist portrait of the founder. The brand name comes from a Vietnamese term for an aunt and recalls family bonds and community life. Colors are taken from the agricultural landscape where the coffee beans are grown. Recyclable paper and polyester are used for the pouches and the stationery. The modern design is aimed at coffee drinkers on the go.
The Recognition
About the Bronze A' Design Award
Co Ba Coffee Packaging Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Co Ba Coffee Packaging Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Co Ba Coffee Packaging Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
My main inspiration for Co Ba Coffee project is from my cultural heritage and my client's vision for her company- which is to introduce the uniqueness of Vietnamese coffee culture to the world.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to create strong identity for the brand that stood out among other Vietnamese coffee brand out there. My secondary focus was to share inspiring story about the company's founder- who is a extraordinary women came from humble background and work tirelessly to achieve her dream with her coffee company. I believe by knowing more about the company, the brand would be more marketable and appealing to the consumers.
What are your future plans for this award winning design?
I hope my design will receive positive recognition and my successful story would inspire young designers out there, including my dear students.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
- Team Members
- Graphic Design & Illustration by My Linh Mac
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