Silver Packaging Design · 2020
Tang Chao Travel Tea
by Yongjun Chen and Huang Zhang
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Shenzhen Tangchao Tea Culture Communication Co., Ltd.
- Estimated Number of Design Views: 21,675
- Verification code 1662A6DA6D · Verify this award
About Tang Chao Travel Tea
Tang Chao is a packaging design for travel tea. The small square box holds tea bricks in a compact form suited to travel. The box is built with a tenon and mortise structure, so no glue is needed. Bamboo is used for the box, and kraft paper is used for the outer packaging, which keeps the cost low and supports an environmentally friendly result. A ring buckle and a lanyard allow the box to be hung, held or carried. The rounded corners can also press reflex areas on the hand, a practice drawn from traditional Chinese medicine. The box is reusable.
Press Kit
- Unique Properties
- 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture. - Dimensions & Packaging
- tea box: 55*55*55mm
tea bag: 70*70*90mm - Tags
- Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
- Production Technology
- 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept. - Design Challenge
- 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation. - Project Duration
- The project finished in November 2019 in Shenzhen, China
- Operation Flow
- Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
- Research
- Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture. - Inspiration
- 1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Colors of Tang Chao Travel Tea
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