Bronze Packaging Design · 2020
Overpacked Package
by Jiawen Li
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- Estimated Number of Design Views: 11,572
- Verification code E3207F324C · Verify this award
About Overpacked Package
She designed is a package of pastries, which is used as gifts to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the building blocks. The packaging box can be recycled and turned into building blocks, and through the monster's facial features on the packaging box, eyes, nose, mouth, and multiple combinations can be used to pile up what he thinks is a monster's face , like making Frankentense Like scientists, inspire children's imagination.
Press Kit
- Unique Properties
- The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
- Dimensions & Packaging
- The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
- Tags
- Over-packing, green, building blocks, children,
- Project Duration
- The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
- Operation Flow
- When eating the cakes inside, the packaging box can be recycled and used as a toy for children.
- Inspiration
- Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.