Kuniichi Food Package

Kuniichi Food Package
by Katsunari Shishido

• Awarded April 15, 2020
• CLIENT: COCODORU
• 21.671

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.