Kuniichi Food Package by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 Golden A' Design Award in Packaging Design Competition Category.
GoldPackaging· 2020
Kuniichi Food Package
Client: Cocodoru
Golden A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #101229The Design
About Kuniichi Food Package
The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
The Recognition
About the Golden A' Design Award
Kuniichi Food Package is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Kuniichi Food Package is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Kuniichi Food Package creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Where to Get It
Brand Identity and Packaging Design
We transform traditional brands for modern markets through strategic packaging and visual identity design. Our studio specializes in creating compelling designs that bridge heritage and innovation, helping your products connect with new generations of customers.
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Design Interview
What is the main principle, idea and inspiration behind your design?
It's an exciting feeling to enjoy as a gift.
What has been your main focus in designing this work? Especially what did you want to achieve?
It is about making a package design that reaches the younger generation, and making the traditional Japanese food widely known.
What are your future plans for this award winning design?
We will popularize Tsukudani, a traditional Japanese preserved food, so that young people can be familiar with it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
- Dimensions & Packaging
- Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
- Tags
- japanese, food, package, graphic, textile, pattern, illustration, colorful
- Production Technology
- Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
- Design Challenge
- In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
- Research
- We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
- Inspiration
- Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
- Project Duration
- Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
- Operation Flow
- The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.
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