Sweet Osmanthus Wine by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2020

Sweet Osmanthus Wine

by Yunxin Chen

Client: Kwei Mun Lung

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #101516

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sweet Osmanthus Wine

Sweet Osmanthus is a packaging design for a Chinese wine made from sweet osmanthus flowers and grape juice, produced without added water. The box measures 230 by 90 by 90 millimetres. The design draws on the culture of Jiangnan, a region known for its long history and its classical gardens. A window motif is used as the main theme, because windows express the character of Jiangnan gardens. Each window offers a different view. The four sides of the box together form one continuous garden scene that retells the story of the region.

The Recognition

About the Bronze A' Design Award

Sweet Osmanthus Wine is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Sweet Osmanthus Wine is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Sweet Osmanthus Wine splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: VerticalBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging: 230mm x90mm x90mm
Tags: Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge: The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research: Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration: The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration: The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members: Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi