Utobeera Fruitbeer

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Utobeera Fruitbeer
by Grantz Zhu

  • Awarded April 15, 2020
  • CLIENT: Jansword zhu
  • 1.338
The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.

The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it more inspired.

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Good  Design

Utobeera Fruitbeer

Good Design

Great Design by Shunji Yamanaka & fuRo

Utobeera Fruitbeer

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Utobeera Fruitbeer

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Utobeera Fruitbeer

CanguRo Mobility Robot Image

Utobeera Fruitbeer

Utobeera Fruitbeer

Grantz Zhu

Designer of Utobeera Fruitbeer


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