Bronze Packaging Design · 2020

Plaza del Sol Crisp Bag

by Estudio Maba

A' Design Award 2020 Bronze Winner in Packaging Design
Awarded April 15, 2020
CLIENT: Plaza del Sol
Estimated Number of Design Views: 15,130
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About Plaza del Sol Crisp Bag

Plaza del Sol is a packaging design for bags of crisps. The graphics draw on folk motifs and souvenir objects found in Spanish tourist cities, and these references are presented in a contemporary way with humor. Each flow pack tells a short story built from souvenir items, with the intention of making the buyer smile. The images are created through still life photography arranged in a set, and the bags are produced by flexographic printing. Each bag measures 195 by 320 millimeters.

Press Kit

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Image Credits: Estudio Maba
Patents: Plaza del Sol