Silver Packaging Design · 2020
Pure Juice Packaging
- A' Design Award 2020 Silver Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Azadeh Gholizadeh
- Estimated Number of Design Views: 48,838
- Verification code 1C8CB49AAC · Verify this award
About Pure Juice Packaging
The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Press Kit
- Unique Properties
- Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
- Dimensions & Packaging
- 55 mm x 55mm x 200 mm
- Tags
- Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
- Production Technology
- Glass
- Design Challenge
- Printing something on the curved bottle requires quite a high technique and was a challenge.
- Project Duration
- The project started in June 2018 in Iran and finished in August 2018 in Iran.
- Operation Flow
- This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
- Research
- Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
- Inspiration
- This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
- Image Credits
- Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
Colors of Pure Juice Packaging
Get Pure Juice Packaging
Award-Winning Packaging Design Services
We create emotionally compelling packaging that captures brand essence and drives consumer engagement. With expertise in structural design, graphics, and brand identity, we deliver packaging solutions that stand out on shelves and resonate with target audiences.
G0E23 ShopGrand Interview about Pure Juice Packaging
Printing directly on curved glass bottles was a technical challenge. I tackled issues like alignment and ink durability by working with advanced UV-curable inks and adaptive printing technologies. After many trials, I achieved a design that was both precise and vibrant.
The fruit-inspired minimalist patterns came from a desire to express natural and healthy living simply yet boldly. It reflects my belief in making products feel fresh, clean, and approachable.
Testing in retail settings revealed how light and shelf layouts influenced visibility. I refined the colors and bottle shapes to ensure they were striking and clear in real-world environments.
Turning the bottle into a decorative art piece was inspired by sustainability and consumer trends. I wanted to create packaging that extended its life, offering beauty and utility beyond its initial function.
I chose colors and patterns that spark joy and connect emotionally. Soft yet vibrant tones, paired with rhythmic designs, reflect the essence of nature and capture attention at a glance.
Balancing manufacturing constraints with creativity was critical. Close collaboration with production teams and constant prototyping allowed me to merge technical feasibility with my artistic vision, leading to this award-winning design.
Environmental considerations were central to my process. By making the printed design permanent and reusable, I reduced waste while offering packaging that felt valuable and sustainable.
I carefully balanced innovation with familiarity by combining bold design elements with recognizable premium beverage cues. This approach ensured the product stood out while still feeling trustworthy to consumers.
The project unfolded in stages—choosing materials, prototyping, testing in real-world environments, and refining based on consumer feedback. Each step was critical in shaping the final product.
This design could inspire the future of beverage packaging by showing how aesthetics and sustainability can coexist. It’s proof that eco-friendly solutions can be functional, beautiful, and commercially successful.