Birds and Coffee Packaging by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2021
Birds and Coffee Packaging
Client: Kavos gurmanai
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #106477The Design
About Birds and Coffee Packaging
Every product deserves a right packaging. By developing this packaging, designer helped a successful coffee roaster company to reach new people that value premium quality coffee and care about it's origin. By providing the new look of the packaging, designer was trying to enhance the value of the handmade coffee that comes from almost every continent. The decision to use bird illustrations of each country was based on their elegant nature and also a hand crafted feel they give to the final product. Kraft paper and deep dark brown color of the illustrations also serve the same purpose.
The Recognition
About the Silver A' Design Award
Birds and Coffee Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Birds and Coffee Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Birds and Coffee Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Food & Beverage Packaging Design
We specialize in creating distinctive packaging designs that elevate food and beverage brands. With expertise in gastronomy sector packaging and a focus on natural inspiration, we transform your product's story into compelling visual designs that connect with customers and enhance perceived value.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The main idea and inspiration was to demonstrate the natural beauty of each coffee producing country and one of the most beautiful creatures are the birds.In inspiration came from the old biology books and birdwatching guides, also modern photography.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to captivate delicate essence of the words while using the bold brown colour to make the design look good on a Kraft paper.
What are your future plans for this award winning design?
We are planing to extend the packaging line for the client.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Dimensions & Packaging
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Tags
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- Production Technology
- Digital printing on kraft paper
- Design Challenge
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Research
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Inspiration
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Project Duration
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Operation Flow
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Team Members
- Kristina Pacesaite
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