Chandon Rose 2020 Japan Edition Wine Packaging by Kaoru Mizuno is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2021
Chandon Rose 2020 Japan Edition Wine Packaging
by Kaoru Mizuno
Client: MOTHER Inc.
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #106542The Design
About Chandon Rose 2020 Japan Edition Wine Packaging
Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.
The Recognition
About the Silver A' Design Award
Chandon Rose 2020 Japan Edition Wine Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Chandon Rose 2020 Japan Edition Wine Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Chandon Rose 2020 Japan Edition Wine Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Premium Packaging Design Services
We specialize in creating exceptional packaging designs that fuse tradition with innovation. Our studio crafts distinctive packages for premium brands, from luxury beverages to cosmetics, delivering designs that express intrinsic brand values through thoughtful creative process.
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Grand Interview
Your innovative fusion of traditional Japanese cherry blossom viewing with modern wine culture in the Chandon Rose 2020 Japan Edition Wine Packaging beautifully bridges past and present - could you elaborate on how you developed this cultural synthesis while maintaining brand authenticity?
Chandon's philosophy is often a fusion of keywords with contradictory connotations, such as tradition and innovation.We derive a lot of inspiration from this.
The colorful fan motif in the Chandon Rose 2020 Japan Edition Wine Packaging creates a striking visual metaphor for the wine's mouthfeel - what inspired you to translate sensory experiences of taste into visual design elements?
This was also inspired by one of Chandon's important principles.The sharp foam texture is a very important element for the brand, we thought it would be most desirable to merge it with the elegant and sharp form of the fan.
How did your year-long journey developing the Chandon Rose 2020 Japan Edition Wine Packaging between Japan and Australia influence your approach to balancing local cultural elements with global brand standards?
We visited the region, but this project has a more Japanese element to it.We needed to combine it with French cultural elements, not Australian, there was almost no work to link it to Australian cultural elements.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Legendary champagne House Moet & Chandon established Domaine Chandon in 1986 to produce exceptional Australian sparkling wines from traditional grape varieties using the exact methode traditionnelle employed in Champagne, France.
With an innovative spirit and distinguished pedigree,Chandon crafts benchmark sparkling wines that are uniquely stylish, evocative and expressive.
CHANDON ROSE JAPAN EDITION 2020 is Japan limited design bottle. - Tags
- Packaging, wine
- Inspiration
- The main source of inspiration for this project was Japanese traditional cherry blossom viewing.
Since Chandon has traditional and innovate brand spirit, the design reflects modern feast into the customary of Heian period depict a fusion of Japanese tradition and modernity of Chandon. To express the brand, the women in kimono enjoy with wine glasses in their hand, with modern-like.The colorful fan in the center of the bottle gives a image of the high-quality sharp mouthfeel taste of Chandon and the prism of spring light. - Project Duration
- The project lasts about 1 year, designed in Japan and produced in Australia.
- Team Members
- Designer: Kaoru Mizuno (MOTHER Inc.)
Project Manager: Kaoru Ozawa (MHD Moët Hennessy Diageo K.K.) - Image Credits
- MOTHER Inc. 2020.
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