Protect Biodiversity Posters by Rui Ma is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2021
Protect Biodiversity Posters
by Rui Ma
Client: Rui Ma
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #108363The Design
About Protect Biodiversity Posters
This is a series of poster designs Rui Ma created to raise the awareness of conserving biodiversity. The posters are designed as eight ways to protect biodiversity in both the English and Chinese languages. It includes: “Help the Bees”, “Protect Nature”, “Plant a Plant”, “Support Farms”, “Conserve Water”, “Recycle and Reuse”, “Take a Walk”, “Visit Botanical Gardens”.
The Recognition
About the Bronze A' Design Award
Protect Biodiversity Posters is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Protect Biodiversity Posters is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Protect Biodiversity Posters splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The inspiration was from a film about saving the world by protecting the environment. By educating myself on how to protect biodiversity, I created a series of posters to raise awareness of conserving biodiversity through visual communication design.
What has been your main focus in designing this work? Especially what did you want to achieve?
I always believe that good design helps people’s life and contribute to making the world better. That’s my goal to achieve as a designer.
What are your future plans for this award winning design?
I would like to submit this design to more publications so that people would see it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of poster designs Rui Ma created to raise the awareness of conserving biodiversity. The posters are designed as eight ways to protect biodiversity in both the English and Chinese languages. It includes: “Help the Bees”, “Protect Nature”, “Plant a Plant”, “Support Farms”, “Conserve Water”, “Recycle and Reuse”, “Take a Walk”, “Visit Botanical Gardens”.
- Dimensions & Packaging
- The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
- Tags
- Graphic Design, Poster Design, Visual Communication Design, Sustainability
- Production Technology
- I am always thinking: How visual communication design could help with solving environmental problems? After doing some research online, I decided to make this series of posters to visually attract people's attention and encourage everyone to participate in making our environment better. The design was created entirely digital and paperless. In this way, the production would be without a physical printing process, and the audiences can view it through the internet.
- Design Challenge
- The most challenging part of this project would be the selection of subjects. There are plenty of environmental problems that we need to pay attention to. In the end, I decided to choose the subject: ways to protect biodiversity, because biodiversity provides healthy ecosystems that are really important to the earth.
- Research
- Research online from Google, Chose from subjects, Decided the categories, Had conversations with others if they realize the problems, Considered what would be the best/most sustainable way to produce the design.
- Inspiration
- The inspiration was from a film about saving the world by protecting the environment. By educating herself on how to protect biodiversity, Rui Ma created a series of posters to raise awareness of conserving biodiversity through visual communication design.
- Project Duration
- The project was started and finished in 2020 in Los Angeles, USA.
- Operation Flow
- The design was created entirely digital without a physical printing process, and the audiences can view the design through the internet, such as digital magazines, social media accounts, and design blogs, etc. For example, the design is posted on different media such as Print Magazine, Creative Boom, Mindsparkle Mag, IdN World Magazine, etc.
Links to the articles:
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