Bairuiyuan Wolfberry

In the early stage of this packaging design project, we divided the project goals into two parallel threads. One was to showcase the technological attribute of Chinese wolfberry（goji） berries - freshness locking - to justify the product's premium pricing. The other was to preserve and convey the profound traditional Chinese medicine culture and regional characteristics associated with Chinese wolfberry berries. The integration path was not formed overnight but evolved through multiple rounds of workshops, material sampling, and visual experiments.The specific steps are as follows:1.Sort out the visual characteristics of Chinese medicine classics and stele inscriptions.2.Extract the elements of "engraved marks, negative versions, line thickness, and broken strokes".3.Convert these elements into graphic languages that can be printed or embossed.4.Use the embossing technique on the outer box's cotton paper to create an "emergent" tactile sensation (visually it appears almost monochromatic, but information is revealed through touch), thus achieving a balance between visual simplicity and cultural depth.The final effect is a "subtle" expression that respects traditional aesthetics - from a distance, it looks pure white, but when viewed up close, characters can be seen. Meanwhile, the functionality and recognizability of modern packaging are retained.

The one-way exhaust valve technology was independently introduced by the client. After the client decided to adopt the one-way exhaust valve process, our core work focused on the systematic design and integration of the outer packaging around the topic of "fresh-locked Chinese wolfberry berries". Through structural adaptation, material selection, and information hierarchy design, we made the packaging unified in terms of protection, presentation, and brand language.Through the presentation of packaging narratives and craftsmanship details, we endow the product with the warmth behind the technology and enhance its value as a gift, enabling the overall image to combine a sense of technology with elegance both visually and experientially.

The material selection adheres to three principles: "function+ experience+ manufacturability". For the outer layer, we finally chose cotton paper with a comfortable touch and embossed it. The cotton paper can offer a warm and gentle tactile sensation, while the embossing can present the in-scriptive text in a "vitality" effect, which is in line with the sense of cultural ritual；The middle layer and the main structure are made of high - strength industrial cardboard to ensure load - bearing capacity, compression resistance, and logistics safety.The process includes: comparing various paper samples and processes (cotton papers of different grammages, different embossing depths, and different gluing methods) → testing the collision-buffering performance and touch feeling → confirming the parameters for mass production with die-cutting, laminating, and bonding factories. The final materials not only meet the cultural symbolism (simplicity, tactile comfort, and the "understated luxury" in visual appearance) but also satisfy the functionality requirements for transportation and display.