600th Anniversary Temple of Heaven Liquor Packaging by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2021
600th Anniversary Temple of Heaven Liquor Packaging
by Jiuzhou Li
Client: Beijing Temple of Heaven Store
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #108746The Design
About 600th Anniversary Temple of Heaven Liquor Packaging
The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
The Recognition
About the A' Design Award
600th Anniversary Temple of Heaven Liquor Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. 600th Anniversary Temple of Heaven Liquor Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. 600th Anniversary Temple of Heaven Liquor Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative fusion of modern aesthetics with the ancient Chinese concept of 'round heaven and square earth' in the 600th Anniversary Temple of Heaven Liquor Packaging is remarkable - could you elaborate on how you balanced these traditional elements with contemporary design sensibilities?
China's ancient idea that the sky is round and the place is round is well reflected in this design. The square represents the ground, the liquor comes from the grain, and the grain comes from the land. The quality of liquor depends on the weather, and the difference of climate brings the quality of raw materials for brewing liquor, which is closely related to the quality of liquor. Everyone has beautiful expectations, just like going to the Temple of Heaven to worship heaven. What they expect is that the world will be prosperous, stable and prosperous, and they will keep peace forever.
The reusable packaging system with imperial seal buckles in the 600th Anniversary Temple of Heaven Liquor Packaging creates a ceremonial unboxing experience - what inspired this specific interaction design choice and how does it connect to the spiritual significance of the Temple of Heaven?
The Temple of Heaven is the place where the emperor worships heaven, and this place represents the supreme imperial power. In ancient times, emperors were required to fast and bathe before offering sacrifices to heaven. Seek world peace. Therefore, the sacred sense of ritual is interlinked.
Your design research for the 600th Anniversary Temple of Heaven Liquor Packaging broke away from traditional Chinese liquor container designs - what key insights led you to challenge these established conventions while still maintaining cultural authenticity?
The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace". - Dimensions & Packaging
- Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm - Tags
- product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
- Production Technology
- Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
- Design Challenge
- The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
- Research
- The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
- Inspiration
- 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity. - Project Duration
- The project started in April 2019 in Beijing and finished in January 2020 in Beijing
- Operation Flow
- The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.
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