Landscape Gift Box by JiaXin Qiu is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2021

Landscape Gift Box

by JiaXin Qiu

Client: Artaste

Silver A' Design Award Winner in Packaging Category

27,197

Verified Award Winner

Verify Award Status for #110244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Landscape Gift Box

Landscape is a gift box designed for Chinese traditional moon cakes. The package shows a scene of waves, mountains and the moon, with a rabbit from Chinese mythology running in the sea. The mountains use the traditional Chinese color Danxia. The three-dimensional scene is built from flat paper slices, and each slice is placed at an equal distance from front to back. The paper is printed and then engraved in detail by laser. Drawers at the base hold the moon cakes, and further drawers within the scene hold knives and forks. The use of paper keeps production costs low.

The Recognition

About the Silver A' Design Award

Landscape Gift Box is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Landscape Gift Box is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Landscape Gift Box is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: HorizontalBackground: No Clear Backdrop

Where to Get It

Creative Packaging Design for Food & Luxury Brands

We transform products into memorable experiences through artistic packaging design. Specializing in creative solutions for chocolates, confections and seasonal gifts, we blend Eastern and Western aesthetics to create packaging that captivates. Our award-winning designs have delighted clients from emerging brands to global luxury houses.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The elements of waves, Chinese mountains and the moon to make up a spectacular picture. The color of the mountain comes from the traditional Chinese color "Danxia". The rabbit running in the sea comes from Chinese mythology. This design is used for Chinese traditional food moon cakes.
Dimensions & Packaging: Width175mm depth175mm height275mm
Tags: Chinese, paper cut, 3D, Installation art
Production Technology: The 3D scene is divided into 2D slices, and each slice is arranged at the same distance from near to far to form a unique visual effect. The material used is just paper. The paper is printed into a picture, and the details of the pattern are engraved by laser.
Design Challenge: This gift box hopes to show good visual effects on the front, left and right sides and above. So in the end, the scene presented by the gift box has no boundaries. Tried in resin, glass and other materials, but finally only used paper.
Research: Studied Chinese traditional colors and found that during the Ming Dynasty, many painters in southern China began to make western style paintings for western merchants. The colors used in these paintings are brighter and softer. This is a very special era in which Chinese and Western cultures blend. So red is used as the mountains color , while the traditional Chinese mountains were mostly green or gray.
Inspiration: In 2020, people have just experienced an epidemic disaster. This package is designed with some brighter colors. Soft lines and spectacular scenery can be relaxing. The use of paper can reduce manufacturing costs, and lower final product prices will allow more people to choose this wonderful gift. Using 2D to show 3D effect has been a success.
Project Duration: The project completed in Shanghai in July 2020
Operation Flow: There are drawers at the bottom of the gift box to hold moon cakes. And in the three-dimensional scene, there are drawers to put knives and forks.