Landscape Toothpaste Package
by Longsheng Zhong
- Awarded April 15, 2021
- CLIENT: Guilin Sanjin Group Co., Ltd.
- 5.179
In order to reflect the uniqueness of the product, he used two landscapes of the birthplace of the brand: Guilin Lijiang River and terraced fields, and described the birthplace in traditional Chinese painting style, thus showing the origin and nature of the product. The product packaging did not overemphasize the effect, but aroused emotional resonance. The scenery of Guilin is the back of the 20-yuan banknote familiar to Chinese consumers. Everyone has a cognition and familiar scene that appears on the product packaging to resonate well with consumers.
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