Tongchuang Design Packaging by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2021
Tongchuang Design Packaging
by Yongjun Chen
Client: Shenzhen Technology University
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #116321The Design
About Tongchuang Design Packaging
Tongchuang Design is a packaging design created for a cleaning and whitening product. The package is printed with a special ink. All text and graphics gradually oxidize and fade during the shelf life. The slow change from strong to faint reduces the environmental impact of the ink and supports health. The fading image also refers to the decontamination action of the product. The graphics use few elements drawn from ancient Chinese characters, shown in a contemporary form. The package is 200 mm wide, 82 mm deep and 249 mm high.
The Recognition
About the Bronze A' Design Award
Tongchuang Design Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Tongchuang Design Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Tongchuang Design Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
- Dimensions & Packaging
- Width 200mm*Depth 82mm*Height 249mm
- Tags
- Experience the novelty, the characteristic ink printing, reduce pollution, green environment
- Production Technology
- Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
- Design Challenge
- Minimalist design, simple and mature process, easy to use for production.
- Research
- Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
- Inspiration
- The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
- Project Duration
- 2020
- Operation Flow
- Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
- Team Members
- Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu
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