Prow Thai Branding and Packaging by Piti Amornlertwattana

Prow Thai Branding and Packaging by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2021

Prow Thai Branding and Packaging

by Piti Amornlertwattana

Client: Prow Thai

Silver A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #116727

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Colors

The Design

About Prow Thai Branding and Packaging

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

The Recognition

About the Silver A' Design Award

Prow Thai Branding and Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Prow Thai Branding and Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Prow Thai Branding and Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: Slightly CoolSymmetry: Both DirectionsBackground: Left and Right

Where to Get It

Brand Identity and Packaging Design Services

We craft distinctive brand identities and packaging solutions that connect traditional craftsmanship with contemporary market demands. Our Bangkok-based studio transforms your organic and artisanal products into compelling visual stories that resonate internationally.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com