Iron Packaging Design · 2021
Milagros Packaging
- A' Design Award 2021 Iron Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: PT Milagros Putra Mandiri
- Estimated Number of Design Views: 15,757
- Verification code 6E47A35208 · Verify this award
About Milagros Packaging
Milagros is a bottle for premium alkaline drinking water. The bottle is made of PET mixed with a blue purple pigment, a color linked to the pH range of alkaline water. The tinted material also helps keep the water more stable than a clear bottle does. The back curves inward and carries the embossed brand name, which makes the bottle easier to hold. Batik patterns are embossed on the left and right sides and are repeated on the printed label. The cap is purple polypropylene. The bottle measures 239 mm in height and 63 mm in diameter.
Press Kit
- Unique Properties
- Milagros is an alkaline drinking water bottle with a visual and shape that results from a combination of art, technology and precision. The purple color that is identical to the pH of alkaline water combined with detailed batik variations on the label and on the left and right sides. And the shape that curves inward embossed by the brand, designed to make it easier to hold
- Dimensions & Packaging
- Height 239 mm x Diameter 63 mm
- Tags
- alkaline water, beverages, bottle, packaging
- Production Technology
- The PET mixed with color pigment to create a blue purple color and is reshaped into a curved inward and embossed Milagros on the back, and embossed batik character on the left and right side. The label printed on the purple color plastic material that has a pointed sides at the top and the bottom. The cap ia a purple color of polypropylene plastic that has embossed milagros on the top
- Design Challenge
- One of the biggest challenge is keep the bottle sturdy because the curvature on the back makes it less sturdy when filled with water, so we make the bottle not perfectly round but with some small indentation lines that act as supporting pole and leaves a label-shaped area that has to be filled with label. But solving this problem makes it difficult for label that have sharp tip placed symmetrically in this area. But with little dot on the bottom of the bottle as a sensor for a label machine , the label can stick perfectly in it's place
- Project Duration
- The project is completed in July 2020 in Tangerang Indonesia
- Operation Flow
- With a coloured blue purple PET Bottle, it can make alkali water more stabile rather than a clear one.
- Research
- Milagros Putra Mandiri has known in Indonesia as a company that produced Milagros, a premium alkaline water, and the market is increasingly broad and growing, used as the basis for development of packaging design that are more attractive and more functional.
- Inspiration
- Milagros has been widely recognized by the Indonesian people as a premium alkaline water. During the time, breakthroughs continued, one of which was in terms of design. Milagros has maintenance elements of a sustainable design philosophy in packaging. While most of the water bottle has been mostly in the form of round shape, we want a bottle that can more easy to hold, has a color that identical to the pH color spectrum of alkaline water and has a characteristic of Indonesia
- Image Credits
- PT Milagros Putra Mandiri