Tazo Refresh Beverage

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Tazo Refresh Beverage
by PepsiCo Design & Innovation

  • Awarded April 15, 2021
  • CLIENT: PepsiCo Design & Innovation
  • 3.068
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.

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Good  Design

Tazo Refresh Beverage

Good Design

Great Design by Shunji Yamanaka & fuRo

Tazo Refresh Beverage

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Tazo Refresh Beverage

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Tazo Refresh Beverage

CanguRo Mobility Robot Image

Tazo Refresh Beverage

Tazo Refresh Beverage

PepsiCo Design & Innovation

Designer of Tazo Refresh Beverage


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