Lidugaoliang Baijiu Alcoholic Beverage Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Lidugaoliang Baijiu Alcoholic Beverage Packaging
by Wen Liu

  • Awarded April 15, 2021
  • CLIENT: JIANGXI LIDU LIQUOR INDUSTRY CO.LTD
  • 3.168
Lidugaoliang, whose brewing techniques began in Yuan Dynasty, is an early, long time span and large-scale ancient baijiu workshop site in China, and it is still in use today. The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.

Lidugaoliang, whose brewing techniques began in Yuan Dynasty, is an early, long time span and large-scale ancient baijiu workshop site in China, and it is still in use today. The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.

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Good  Design

Lidugaoliang Baijiu Alcoholic Beverage Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Lidugaoliang Baijiu Alcoholic Beverage Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Lidugaoliang Baijiu Alcoholic Beverage Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Lidugaoliang Baijiu Alcoholic Beverage Packaging

CanguRo Mobility Robot Image

Lidugaoliang Baijiu Alcoholic Beverage Packaging

Lidugaoliang Baijiu Alcoholic Beverage Packaging

Wen Liu

Designer of Lidugaoliang Baijiu Alcoholic Beverage Packaging


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