Chaozhousanbao Food Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Chaozhousanbao Food Packaging
by zhen yang

Awarded April 15, 2021
CLIENT: Shenzhen yiyitong Trading Co., Ltd
21.852

Chaozhousanbao is a food packaging design created for the Three Treasures of Chaozhou. The main elements and the lettering are carved and printed by hand using woodcut techniques, so the packaging carries the texture and detail of handmade work. Screen printing and handmade paper are used in production. The visual style matches the long history of the Three Treasures of Chaozhou and highlights their natural and simple character. The aim of the packaging is to present the cultural background of the product in a calm and traditional manner.

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