Bronze Graphics, Illustration and Visual Communication Design · 2021
Destroy Public Welfare Posters
by Lin Lin
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Lin Lin
- Estimated Number of Design Views: 8,917
- Verification code 6969185A90 · Verify this award
About Destroy Public Welfare Posters
Destroy is a public welfare poster created to encourage the protection of nature and wildlife. The poster uses graphic reconstruction, combining several elements into a single silhouette. Only a part of a panda is shown, so viewers mentally complete the whole animal, following principles of Gestalt psychology. Black and white are the only colours used, which gives the composition a strong visual impact. The poster measures 210 by 297 millimetres. Destroy is distributed electronically online and can also be printed on adhesive stickers or photo paper.
Press Kit
- Unique Properties
- This is a thought-provoking poster design for public welfare. The biggest difference from other posters is the use of graphic reconstruction to show multiple elements. It achieves a visual integration at multiple levels, expressing deep meaning with visual language, and it has strong visual impact.
- Dimensions & Packaging
- 210mm×297mm
- Tags
- Panda, poster, public welfare, environmental protection, ecology
- Production Technology
- Posters are mainly distributed electronically through the Internet, or printed posters are made by producing adhesive stickers and photo paper.
- Design Challenge
- The most difficult part in the design process is to use simple visual language to express deep meaning. Designers skillfully use silhouette to recombine various elements and transform them into new graphics, which endows them with deep meaning and makes them easy to identify and spread.
- Project Duration
- The project was conceived in Guangdong, China in February 2020, completed in March 2020, and publicly announced in Guangdong, China in March 2020.
- Operation Flow
- When people see the poster, they first see the part of the panda but not the whole panda.The designer uses Gestalt psychology to make people construct Gestaltism in their hearts when they look at it, so when they see a part of the panda, they can associate it with the whole. The combination of black and white colors has a strong visual impact and brings a stronger inner shock.
- Research
- In the process of conception, it takes a lot of energy to consider the combination, composition and color use. We try our best to make the design the most refined, so that the central idea of the poster can be conveyed more directly and the impact of the picture is stronger.
- Inspiration
- Behind the inspiration is the designer's long-term attention to the subject of getting along with the natural environment. However, with the plunder of nature by human beings, the homes of animals are destroyed, and the precious species are becoming increasingly rare. As a national treasure of China, the designer hopes to appeal to human beings to cherish natural resources and protect the environment through the cute image of panda.