Bronze Graphics, Illustration and Visual Communication Design · 2021
2020 Widc Key Visual
by Xin Tong
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Yantai Sino-German Industrial Design Center Ltd.
- Estimated Number of Design Views: 11,933
- Verification code 82594E33F7 · Verify this award
About 2020 Widc Key Visual
2020 WIDC is the key visual created for the World Industrial Design Conference 2020. The design combines three letter I forms taken from the initials of the conference theme: idea, intelligence and industrial Internet. The three primary colours, red, green and blue, are used as the main colours. Many small I shapes merge and flow into the distance like a stream of particles. The composition extends outward from the central WIDC mark to suggest movement towards the future. The key visual measures 20 metres in width and 8 metres in height.
Press Kit
- Unique Properties
- The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
- Dimensions & Packaging
- Width 20m × Height 8m
- Tags
- idea, intelligence,industrial Internet, design, future, development
- Production Technology
- Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Design Challenge
- The challenge is how to show the development and importance of design.
- Project Duration
- The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
- Operation Flow
- Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Research
- The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
- Inspiration
- 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". - Image Credits
- photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020