2020 Widc Key Visual by Xin Tong is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2021

2020 Widc Key Visual

by Xin Tong

Client: Yantai Sino-German Industrial Design Center Ltd.

Bronze A' Design Award Winner in Graphic Category

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Verified Award Winner

Verify Award Status for #120049

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Colors

The Design

About 2020 Widc Key Visual

2020 WIDC is the key visual created for the World Industrial Design Conference 2020. The design combines three letter I forms taken from the initials of the conference theme: idea, intelligence and industrial Internet. The three primary colours, red, green and blue, are used as the main colours. Many small I shapes merge and flow into the distance like a stream of particles. The composition extends outward from the central WIDC mark to suggest movement towards the future. The key visual measures 20 metres in width and 8 metres in height.

The Recognition

About the Bronze A' Design Award

2020 Widc Key Visual is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. 2020 Widc Key Visual is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. 2020 Widc Key Visual splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: CoolSymmetry: PartialBackground: No Clear Backdrop

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
Dimensions & Packaging: Width 20m × Height 8m
Tags: idea, intelligence,industrial Internet, design, future, development
Production Technology: Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Design Challenge: The challenge is how to show the development and importance of design.
Research: The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
Inspiration: 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet".
Project Duration: The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
Operation Flow: Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Team Members: Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu
Image Credits: photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020