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Ximena Ureta's Organic Wine Packaging presents a masterful synthesis of naturalistic illustration and contemporary typographic restraint, wherein the dominant visual element emerges as an intricate…

Organic Wine Packaging by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Golden A' Design Award in Packaging Design Competition Category.


GoldPackaging· 2021

Organic Wine Packaging

by Ximena Ureta

Client: MontGras

Golden A' Design Award Winner in Packaging Category

33,890

Verified Award Winner

Verify Award Status for #120237

Colors

The Design

About Organic Wine Packaging

Organic is a wine label design created for a certified organic and vegan wine brand. The label is inspired by the self-sustaining ecosystem of organic vineyards, which are grown without chemicals or synthetic products. That natural balance protects the vines from pests and diseases and supports the health of the grapes. The label is printed on recycled certified paper in four special colors, using digital offset with silkscreen finishes and a protective varnish. Printed reliefs replace metallic stamping, so metallised foils are avoided.

The Recognition

About the Golden A' Design Award

Organic Wine Packaging is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Organic Wine Packaging is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Organic Wine Packaging creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Where to Get It

Wine Label and Packaging Design Services

We design exceptional wine labels and packaging that tell your unique story and drive sales. With 25+ years creating award-winning designs for leading wineries worldwide, we combine strategic brand thinking with artistic excellence to make your wines unforgettable.

Discuss Your Project

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging
Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags
Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology
Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge
MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research
We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration
Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration
This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow
MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members
Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits
Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer

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