Silver Packaging Design · 2021
Solemici Packaging Packaging Concept
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Dmitry Kultygin
- Estimated Number of Design Views: 24,126
- Verification code 4DD439295E · Verify this award
About Solemici Packaging Packaging Concept
Solemici is a packaging design for Italian meat delicacies such as salami and prosciutto. The design compares the taste of the product with masterpieces of Renaissance art. The main package is a plastic tray printed with a marble texture. The paper header is produced with offset printing and gold foil stamping, which supports the premium character of the product. The tray measures 225 mm in height and 123 mm in width. Bright colors and contrasting details help the product stand out on the store shelf. The design also reflects respect for traditional production methods.
Drawing upon the rich visual vocabulary of Mediterranean antiquity and the refined traditions of artisanal food craft, this packaging concept by Dmitry Kultygin establishes a compelling dialogue between classical heritage and contemporary gastronomy, the design system employs finely rendered portrait busts executed in a traditional engraving style that recalls the documentary precision of numismatic and currency illustration while simultaneously evoking the gravitas of museum antiquities, each package within the series features a distinct classical figure suggesting different product tiers or flavor profiles within a unified brand architecture, the inclusion of kintsugi-inspired gold veining across accompanying marble elements introduces an Eastern philosophical dimension wherein breakage and repair become celebrated rather than concealed, transforming potential imperfection into aesthetic enhancement, this synthesis of Mediterranean classicism with Japanese aesthetic philosophy creates a cross-cultural narrative of heritage appreciation and the nobility of craft traditions, the chromatic restraint of the predominantly monochromatic palette allows the vivid red of the visible product to command attention while the strategic deployment of blue, burgundy, and green classification labels provides navigational clarity within the product range, technically the composition demonstrates sophisticated understanding of luxury goods photography conventions with its careful arrangement of supporting props that contextualize without overwhelming, the fluted column fragment and irregular marble shards function as repoussoir elements anchoring the foreground while directing attention toward the principal packaging subjects, viewers are invited to consider how contemporary design practice can honor historical artistic traditions while serving the practical demands of commercial communication and shelf presence
Press Kit
- Unique Properties
- The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
- Dimensions & Packaging
- Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
- Tags
- Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
- Production Technology
- The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
- Design Challenge
- The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
- Project Duration
- The project started in December 2020 in Moscow
- Operation Flow
- Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
- Research
- The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
- Inspiration
- Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Colors of Solemici Packaging Packaging Concept
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