Yanzhiwu Spring Festival Gift Food Packaging by Mars Team is a highly esteemed winner of the very prestigious 2021 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2021
Yanzhiwu Spring Festival Gift Food Packaging
by Mars Team
Client: Henzhen Baixinglong Creative Packaging Co., Ltd
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #121165The Design
About Yanzhiwu Spring Festival Gift Food Packaging
Yanzhiwu Spring Festival Gift is a food packaging design created for the Chinese Spring Festival. The box is finished in Chinese red to highlight the festive character of the holiday. The package opens like a pair of double doors, expressing the idea of home and welcome. Traditional Chinese elements such as window panes, lanterns and firecrackers are applied to the surfaces. Through the window panes, scenes of reunion and celebration are shown. The design is intended as a gift box for sharing greetings between friends and family.
The Recognition
About the Bronze A' Design Award
Yanzhiwu Spring Festival Gift Food Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Yanzhiwu Spring Festival Gift Food Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Yanzhiwu Spring Festival Gift Food Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall color of the package is Chinese red, which highlights the festivity of the Spring Festival. The open form of double doors expresses the atmosphere of home. At the same time, the traditional Chinese elements such as panes, lanterns and firecrackers are used to add the atmosphere of the Spring Festival. In this year of frequent reciprocity, the atmosphere of high-end gift box will give friends a sincere surprise and blessing.
- Inspiration
- Spring Festival is the most solemn festival for Chinese people. Couplets should be pasted and firecrackers should be burned to make the layout of panes and illustrations more harmonious. Through the panes, we can see the pictures of reunion and festivity. Every family is decorated with lanterns, festive lanterns are hanging high, fireworks are blooming, and swiftlets are bringing the blessings of reunion and home and everything for 2021.
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