Bronze Packaging Design · 2021
Mingniang Chinese Baijiu
by Manling Lin
- A' Design Award 2021 Bronze Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Diga Creative Design
- Estimated Number of Design Views: 13,274
- Verification code 179805C202 · Verify this award
About Mingniang Chinese Baijiu
Mingniang is a packaging design for a Chinese baijiu blended with concentrated tea essence. The bottle is made of glass and combines an embedded thin metal sheet with a landscape image carved on the back, which appears through the refraction of light. Acrylic, self-adhesive labels, silk screen printing and a crystal cover complete the package. Smooth flowing lines suggest lake water when seen from above and the aroma of tea when seen from below. An ecological green tone conveys the health theme of the drink. The package measures 150 by 150 by 338 millimeters.
Press Kit
- Unique Properties
- This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
- Dimensions & Packaging
- 150mm×150mm×338mm
- Tags
- chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
- Production Technology
- Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
- Design Challenge
- This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
- Project Duration
- 2020.05-2021.05
- Operation Flow
- The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
- Research
- At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
- Inspiration
- Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.