Hankol Liquor Packaging Design

Press Kit

Unique Properties

Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of our brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.

Dimensions & Packaging

Outer box size 115mmx100mmx230mm

Tags

packaging

Production Technology

The outer packaging box uses environmentally friendly EPP materials

Design Challenge

The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.

Project Duration

Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.

Operation Flow

The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.

Research

Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials

Inspiration

The design concept originates from "blind taste".
While the innovative use of environmentally friendly and degradable materials on the packaging eliminates the redundant packaging of the integrated molding design, it is also convenient for the protection of products in the transportation process. The front of the packaging is inlaid with metal logo sculpture, combined with the packaging surface texture, creating a high-end sauce-flavour liquor fashion.

Image Credits

Image all: Photographer Chen yue, 2020

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