Hankol Liquor Packaging Design
by Chen Yue
- Awarded April 15, 2021
- CLIENT: HANKOL & Ji Hao/Zhang XiaoMing
- 10.034
Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
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