Bel Gusto Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Bel Gusto Packaging
by Olha Takhtarova

  • Awarded April 15, 2021
  • CLIENT: SOT F&D
  • 3.057
The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.

The purpose of the Bel Gusto rebranding is to expand the brand's audience through visual renewal. To emphasize traditions and history and favorably distinguish the TM from competitors, the theme of postage was used. The theme was expressed the theme in the packaging's distinctive design in the postal theme and material textures and elements of postage. The use of illustrations allowed to tell about the product, reveal it from unusual sides and contrast the product line's contrasting color differentiation helped the consumer distinguish the products in the line from each other.

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Good  Design

Bel Gusto Packaging

Good Design

Great Design by Shunji Yamanaka & fuRo

Bel Gusto Packaging

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Bel Gusto Packaging

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Bel Gusto Packaging

CanguRo Mobility Robot Image

Bel Gusto Packaging

Bel Gusto Packaging

Olha Takhtarova

Designer of Bel Gusto Packaging


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