Bel Gusto Packaging by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Silver A' Design Award in Packaging Design Competition Category.

SilverPackaging· 2021

Bel Gusto Packaging

by Olga Takhtarova

Client: Sot F&d

Silver A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #123472

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Colors

The Design

About Bel Gusto Packaging

Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.

The Recognition

About the Silver A' Design Award

Bel Gusto Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Bel Gusto Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Bel Gusto Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: AsymmetricBackground: No Clear Backdrop

Where to Get It

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.