Iron Packaging Design · 2021
Taste of Tohoku Packaging
- A' Design Award 2021 Iron Winner in Packaging Design
- Awarded April 15, 2021
- Estimated Number of Design Views: 10,479
- Verification code 863D94804B · Verify this award
About Taste of Tohoku Packaging
Taste of Tohoku is a packaging design for a series of retort curry products made with meat from the Tohoku region of Japan. The packaging reflects the carefully selected ingredients used in the curry. Local crafts from Tohoku are arranged across the surfaces, and the design is decorated with gold and handwritten emblems. Retro fonts are combined with a clean and simple layout to suggest both nostalgia and urban refinement. When several boxes are placed side by side, the printed sides form a single continuous picture.
Press Kit
- Unique Properties
- It is a package design of the original retort curry series using meat from the Tohoku region of Japan.The curry made from carefully selected ingredients is expressed through the package design. Arranged local crafts from Tohoku, it is luxuriously decorated with gold and handwritten emblems.
- Dimensions & Packaging
- Width 142mm × Depth 30mm × Height 182mm
- Inspiration
- This is the package design of the retort curry. The concept is to connect consumers and communities so that they know who made them. In order to achieve both "nostalgic"; and "urban sophistication", the design is clean and simple while using retro fonts. When the sides of the package are lined up, it becomes a single picture, and there is a lot of fun.