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Taste of Tohoku Packaging by Dodo Design Co., Ltd.

Taste of Tohoku Packaging by Dodo Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award in Packaging Design Competition Category.


IronPackaging· 2021

Taste of Tohoku Packaging

by Dodo Design Co., Ltd.

A' Design Award Winner in Packaging Category

10,784

Verified Award Winner

Verify Award Status for #123600

Colors

The Design

About Taste of Tohoku Packaging

Taste of Tohoku is a packaging design for a series of retort curry products made with meat from the Tohoku region of Japan. The packaging reflects the carefully selected ingredients used in the curry. Local crafts from Tohoku are arranged across the surfaces, and the design is decorated with gold and handwritten emblems. Retro fonts are combined with a clean and simple layout to suggest both nostalgia and urban refinement. When several boxes are placed side by side, the printed sides form a single continuous picture.

The Recognition

About the A' Design Award

Taste of Tohoku Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Taste of Tohoku Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Taste of Tohoku Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a package design of the original retort curry series using meat from the Tohoku region of Japan.The curry made from carefully selected ingredients is expressed through the package design. Arranged local crafts from Tohoku, it is luxuriously decorated with gold and handwritten emblems.
Dimensions & Packaging
Width 142mm × Depth 30mm × Height 182mm
Inspiration
This is the package design of the retort curry. The concept is to connect consumers and communities so that they know who made them. In order to achieve both "nostalgic"; and "urban sophistication", the design is clean and simple while using retro fonts. When the sides of the package are lined up, it becomes a single picture, and there is a lot of fun.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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