Fondazione Alinari Brand Identity

Fondazione Alinari Brand Identity
by Giuditta Gentile

• Awarded April 15, 2021
• CLIENT: Frush | Creative studio
• 15.994

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.