Noxx Bottle Design Packaging

Press Kit

Unique Properties

The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name NOXX and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (NOXX), a series with eerie creatures that stimulate the imagination was created.

Dimensions & Packaging

Longneck Beer Bottle, Height 226.5mm, circumference 189mm, printable area 189x79mm.

Tags

Craftbeer, Screenprint, Bottle, Switzerland, Creepy, Creatures

Production Technology

Screen printing on glass.

Design Challenge

The exchange of ideas with the customer side was quite easy and we quickly agreed on the direction we were taking. The hardest part was to convey the uncanny feeling onto the bottle. Much work has been done on the details of the creatures and various variants have been discarded.

Project Duration

The project started in January 2017 in Zug, Switzerland and ended with the completion of the entire series in June 2018.

Operation Flow

The packaging must immediately attract attention and stick with the consumer as name and appearance.

Research

In the beer industry in particular, a new product is about attracting attention. There's no point in packing an excellent beer in a mediocre design. The client's demands were clear - they wanted both at an excellent level. In the research, the stories of H.P. Lovecraft emerged with its eerie world. This feeling was to be transferred to the packaging. There was a lively exchange with the customer, where various monsters were discussed and many sketches were sent back and forth. The realization took place with Clip Studio Paint and Adobe Illustrator.

Inspiration

H.P. Lovecraft and other characters from comics and illustration books. Thomas Ott inspired me to illuminate the motifs darkly and eerily.

Colors of Noxx Bottle Design Packaging

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