Sorkhab Packaging by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2022
Sorkhab Packaging
Client: Sorkhab
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #126198The Design
About Sorkhab Packaging
Sorkhab Brow Soaps are made out of vegan and animal cruelty-free ingredients. For that reason, they wanted to make sure that the packaging also resonates with the nature of its content and that is why they chose wood as their main material. The smooth outlines of the package may catch the buyers' attention, even more. The product inside (soap) is made out of 100 % vegan materials, its package also conveys the fact that it is eco-friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other.
The Recognition
About the A' Design Award
Sorkhab Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Sorkhab Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Sorkhab Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle was to create a design that connects deeply with nature and evokes a sense of calm and balance, like holding a river stone in your hand. The inspiration came from natural forms and the idea of creating a sustainable product that feels organic yet modern.
What has been your main focus in designing this work? Especially what did you want to achieve?
My focus was on blending sustainability with functionality, ensuring that every element—from materials to form—resonates with the user’s values. I wanted to achieve a packaging design that feels personal, elegant, and rooted in environmental responsibility.
What are your future plans for this award winning design?
I hope this design inspires others in the industry to adopt sustainable practices. I also plan to explore similar concepts for other products, expanding the approach of combining reclaimed materials with thoughtful design.
Grand Interview
Your innovative approach to using reclaimed hardwoods from the furniture industry for Sorkhab Packaging exemplifies sustainable design - could you elaborate on how this choice aligned with the product's vegan and cruelty-free ethos?
When you choose to care deeply about animal lives and the environment, it transforms the way you connect with nature. Designing a product with this sense of compassion means that every element should reflect that commitment. By using reclaimed hardwoods, Sorkhab Packaging not only reduces waste but also respects life by avoiding materials that may involve harm or exploitation. This approach embodies a cruelty-free, vegan ethos, creating a product that resonates with ethical values in every part of its design.
The organic, river stone-inspired curves of Sorkhab Packaging create a distinctive visual identity - what inspired you to translate natural elements into this particular form, and how did it evolve during the design process?
Holding a stone between your fingers that you’ve found in a river, lifting it out of the water—this moment captures the feeling of connecting with something that truly belongs to nature. This experience inspired me to create a form with solid proportions, a natural bond, and a shape that rests comfortably in the hand. I aimed to recreate this sense of connection using a natural material like wood, allowing Sorkhab Packaging to resonate with the calm, grounded essence of nature.
In developing Sorkhab Packaging, you faced the challenge of balancing manufacturing costs with eco-friendly materials - could you share the journey of optimizing the design for rotary CNC milling while maintaining its artistic integrity?
Sorkhab is a small business, and this packaging marked its debut. From the beginning, the client was concerned about costs, so I had to find a balance between quality and affordability. With a limited production run, it was essential to choose methods that allowed for artisanal quality but were still semi-industrial. For this product, an 8-head CNC milling machine was used, optimizing efficiency while preserving artistic integrity.I collaborated with small workshops that specialize in crafting wooden furniture legs, as they often have reclaimed wood available. By using their wood waste, I reduced several costs—such as material transport and intermediary fees—to almost zero. This approach benefited both sides: the workshops could generate revenue from materials that would otherwise go to waste, and Sorkhab achieved a sustainable, cost-effective solution.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since the product inside (soup) is made out of 100 % vegan materials, its package also conveys the fact that it is Eco-Friendly. The whole package is built out of the wasted hardwoods found in the furniture industry. That is one of the reasons why wood has been chosen over other materials.
- Dimensions & Packaging
- Width: 10.5 cm x Depth: 5 cm x Height: 3.5 cm
- Tags
- Brow Soup, Wooden Packaging, Packaging Design, Product Design, Creativity, Cosmetic, Packaging, Wood
- Production Technology
- The product was modeled with Rhino3D modeling software. The initial prototype was built by a Three-Axis CNC milling machine. To control the final manufacturing prices, the design is adjusted a bit, to the point that it is manufacturable by the rotary CNC milling machine. As for the eco-friendly approach, it's produced by wasted furniture industry hardwoods, they are all from Walnut, Beech, Ash, and Alder woods.
- Design Challenge
- Wood has been chosen as the main material to emphasize the product's nature as a vegan and animal cruelty-free cosmetic. Finding the best production method while having a reasonable price, was also a great challenge in this project.
- Research
- The fact that a growing number of people are gravitating towards Eco-Friendly materials and this cruelty-free and natural cosmetic product combination pushed the design research to focus on natural materials and sustainable ways of collecting and using them.
- Inspiration
- Being the ultimate source of inspiration, Nature played a crucial role in the process of the ideation stage. The organic shape of the wooden package was adopted from the curvature of the river stones, resulting in a smooth and sustainable design.
- Project Duration
- 2020 first quarter, Tehran, Iran.
- Operation Flow
- It has tried to involve the audience in three different levels. First, they will notice the unusual outlines of the product and may find the streamlining of it interesting and unique. Second, they grab it in their hands and feel the natural texture of the wood. And third, they might find it really easy to use when trying to open the lid and using the product inside. There are three inserted magnets installed in the wooden package for its closure means. To open the wooden case, you can simply detach the lid from the magnets and easily use the soup.
- Image Credits
- Elect Studio
and Amin Najafi
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