The Treasure of Zbojniks Label

The Treasure of Zbojniks Label
by Sasha Sharavarau

• Awarded April 15, 2022
• CLIENT: St. Nicolaus (client company); Zbojnicka (brand)
• 12.278

Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers who participated in insurgencies against serfdom. People believed that they had hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this became the main idea for the design creation. The combination of regional ornaments, crossed shepherd’s axes, and a shield symbolizing the warlike nature of Zbojniks, the Velky Rozsutec mountain, hiding many treasures - each element of the label has its significance and tells unique stories from Slovak folklore.