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Antonia Skaraki's YaBloom Packaging presents a tripartite arrangement of stand-up pouches photographed against a pristine white ground, establishing a commercial product photography paradigm that…

YaBloom Packaging by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.


SilverPackaging· 2022

YaBloom Packaging

by Antonia Skaraki

Client: YaBloom

Silver A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #129350

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The Design

About YaBloom Packaging

Transforming water drinking from a boring routine to an exciting and flavourful experience. A new health beverage that perfectly describes the simple concept of infused water. The combination of bright colors and fluidlike forms strengthen the concept of flavour and refreshment. In the meanwhile the notions of wellness and youthfulness are communicated clearly throughout the composition.

The Recognition

About the Silver A' Design Award

YaBloom Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. YaBloom Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. YaBloom Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Strategic Brand Packaging Design Services

We transform brands through strategic packaging design that captures attention and drives consumer engagement. Our award-winning approach combines innovative visual identity, thoughtful brand strategy, and market insights to create packaging that tells your story and stands out on shelves.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging
Resealable doypack, height 150mm x width 90mm.
Tags
water, flavour, natural, healthy, taste, infusion, bloom
Production Technology
Craft paper, and plastic film.
Design Challenge
Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research
Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration
Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration
The project started on March 2021 and ended on July 2021
Operation Flow
Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members
Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris

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Good Design Deserves Great Recognition

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