The Wine Barrel Dilemma Packaging by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2022
The Wine Barrel Dilemma Packaging
Client: The Wine Barrel
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #129353The Design
About The Wine Barrel Dilemma Packaging
A package that ends the dilemma of buying red or white wine. Wine enthusiasts are now able to enjoy both wines in one package, a design that features a handle and accommodates two barrels, each one with its own tap that enhances the wine tasting experience. The concept follows the wine out of the box design, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
The Recognition
About the A' Design Award
The Wine Barrel Dilemma Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. The Wine Barrel Dilemma Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. The Wine Barrel Dilemma Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Creating a package with two separate containers, one for red and one for white wine, with two different orifices, in a container which reminds us of the place where great wines are born, the barrel.
What has been your main focus in designing this work? Especially what did you want to achieve?
We wanted to end the dillema of choosing a red or white wine. Now you can enjoy both in one packaging.
What are your future plans for this award winning design?
To break the stereotypes of a bottled wine being better than a packaged wine and make it easier for people to be able to buy both white and red wine.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project’s highlight was managing to make TheWineBarrelDilemma’s package the definite answer to the dilemma red wine or white wine just by creating a user-friendly experience of enjoying both.
- Tags
- Wine_Barrel, wine, Packaging, Design, Barrel, Dilemma, red, white, cellar, out_of_the_box
- Production Technology
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
- Design Challenge
- The wooden wine barrel is converted to the main reference point of the brand, which differentiates it from the competition. Robust and absolute typography, special symbols, pyrographic markings, and handwritten elements transport the consumer to an imaginary cellar. In his own barrel. In the world of The Wine Barrel.
The color palette and the different symbolisms clearly separate the 4 product codes on the shelf, but retaining the "common denominator" of the relevant design. - Research
- There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
- Inspiration
- There are a lot of dividing opinions, even between good friends. A lot of times having a good time with company relies on decisions between choices, dilemmas. Our mission was to solve the problem of wine choosing, a very common dilemma found amongst most friendly gatherings, while, simultaneously, reversing the established idea that quality wine can only exist in a glass container.
- Project Duration
- The Project started in April 2020 and is still ongoing
- Operation Flow
- The consumer is now able to buy and enjoy a packaging consisting of both red and white wine, without having to choose one over the other. This packaging applies perfectly to gatherings and parties.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas - Image Credits
- Image #1: Photographer Andreas Deskas
Image #2: Photographer Andreas Deskas
Image #3: Photographer Andreas Deskas
Image #4: Photographer Andreas Deskas
Image #5: Photographer Andreas Deskas
Video Credits: Chris Gerokostas
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