MontGras Handcrafted Wine Packaging

Montgras Handcrafted is the consequence of a constant search to create distinctive and handmade products with a sense of origin. It is a line of unique wines, where five prestigious Chilean winemakers have chosen five different valleys to create wines from rare grape varieties, uncommon and different from conventional Chilean wines to surprise the drinker with innovative undertones.

They are expressive, creative and are the winemaker’s answer to the passion for wine.

MontGras Handcrafted is a range of very unique wines, worked on a small scale and with important axes of differentiation from other Chilean wine products.

The strains, valleys and winemakers are presented as follows:

White Wines:

-Riesling, D.O. Mulchén, Bío-Bío Valley – Santiago Margozzini

Red Wines:

-Pinot Noir, Amaral Vineyard, D.O. Leyda Valley – Adolfo Hurtado

-Cinsault, D.O. Guarilihue, Itata Valley – Alberto Antonini

-Carignan, D.O. Crucesillas, Cauquenes Valley – Carla Dosque

-Cabernet Franc, Intriga Vineyard, D.O. Linderos, Maipo Valley – Cristián Correa

It was to artistically represent the daring winemaking commitment of different Chilean winemakers, who have looked for and found rare strains, to create different, expressive, and sophisticated wines.

This project is a tailor-made proposal that interprets the passionate and vehement spirit of this project.

Each wine, that is to say, each winemaker has a different duo of arts. It's a series in which no bottle is the same because all arts are different. Also, the numerical fonts are all different in each wine.

The challenge was to be able to create five different labels, but in such a way that they would form a unifying graphic line among them. Two arts were merged in each wine, performing ten arts in total, with five different font games in each issue, using types with serif, without serif and italics.

The five different winemaking companies were also part of the change complexity in this project.

All labels are highly expressive and have an individual personality. The requirement was to create a line with a restless, changing, and impetuous graphic, for wines with rare strains, from valleys located in distant parts of Chile and all harvested in 2020.

My advice for this packaging has satisfactorily met all its design and production stages.

Oenologically, it has obtained several recognitions and I feel that visually it has achieved a differentiation that has met the expectations of all its creators.

This packaging is currently sold in Chile and is planned for sale in the most important MontGras markets, focused on Asia (China, Korea, and Japan). But also Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, Holland, Germany, Mexico and Paraguay.