Silver Packaging Design · 2022
Iguana Energy Drink Packaging
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Iguana
- Estimated Number of Design Views: 39,594
- Verification code A08D95C14F · Verify this award
About Iguana Energy Drink Packaging
Iguana is a packaging design for an energy drink sold in aluminum cans. The can surface imitates the skin of an iguana, with a scale texture and scratch marks that suggest strength and energy. Each flavor is identified by a different skin color. The original flavor uses green, the tropical fruit flavor uses orange and gold, and the red berries flavor uses red. The typography follows the form of the scratches, and the black and white contrast keeps the name clear. The design is printed on aluminum, which is then shaped into a can.
The packaging design presented in Dmytro Lynnyk's Iguana Energy Drink Packaging exemplifies contemporary commercial visual culture's sophisticated engagement with biomimetic aesthetics and environmental storytelling. Working within the tradition of beverage branding that seeks to establish immediate sensory and emotional connections with consumers, this design transforms the conventional aluminum vessel into a tactile narrative object through the meticulous application of reptilian scale patterning that wraps the entire surface. The technical achievement lies in the seamless integration of photorealistic texture with typographic elements, where the bold letterforms emerge organically from the scaled substrate as though branded into living dermis. The diagonal slash motif introduces kinetic energy and suggests contained power awaiting release, a visual metaphor that resonates with the product category's emphasis on vitality and invigoration. The staging within this promotional imagery demonstrates equally refined sensibilities, positioning the product within an immersive environmental context that transports viewers to humid tropical realms where such magnificent creatures dwell. The interplay between manufactured object and natural companion creates a dialogue about wildness, authenticity, and primal energy that transcends mere product representation. The chromatic decisions reinforce this narrative through the exclusive employment of green spectrum hues, traditionally associated with nature, renewal, growth, and life force across numerous cultural traditions. Viewers might contemplate how contemporary design increasingly seeks to bridge the perceived division between industrial production and natural world, suggesting that vitality itself flows seamlessly between realms.
Press Kit
- Unique Properties
- Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
- Dimensions & Packaging
- оriginal
Classic taste of invigorating energy
tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.
red berries
Perfect charge of berry energy - Tags
- iguana, Energy drinks, can, Leather, scratches
- Production Technology
- Designs are printed on the aluminum and then crafted into a can
- Design Challenge
- It was necessary to model an iguana and pick up the skin.
- Project Duration
- The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
- Operation Flow
- Custom design will make the product stand out on the shelf.
- Research
- The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
- Inspiration
- The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
Colors of Iguana Energy Drink Packaging
Get Iguana Energy Drink Packaging
Design Interview about Iguana Energy Drink Packaging
The idea of the project was laid down by the name of the drink, and the function itself is to give energy.
Do not leave indifferent a potential buyer who passes by the shelf. Attract attention, arouse interest and desire to take the product in hand.
We will put the logo of the victory on the bottle and highlight this award in the press. Also this project takes part in other design competitions, we are still waiting for the award.
1 week to develop a design concept, and 2 weeks to draw details and build a layout. I fiddled with the size of the scales for a very long time) It was sometimes too large, sometimes too small, and I was looking for the perfect size for a long time.
The customer wanted a completely different design. Very "traditional" in my opinion. He wanted 2 flat illustrations of lizards on a black tin. In general, I said okay, we will do it if you insist, but we will also offer our own implementation option, having studied the target audience and product features. My idea is that by drinking an energy drink you will become energetic (cutting the jar with claws shows this) and also you will become stronger (the shell of the scales shows this). Of course, after providing 2 concepts, the customer was delighted with our idea.
It was an order from the energy manufacturer Iguana. The customer had this project on pause for 5 years, and decided to re-enter the market with an updated design. It is made by the customer.
I just love packaging design. This is my favorite type of design right now. I am very involved in such projects and always try to create something worthy). I often turn down other projects, because we are quite busy, but we take almost all packaging design orders. The only thing is that I don't work with heavy alcohol, vodka is something I will never work with because of my principles.
Influenced by brand strategist Iryna Lynnyk. She sometimes gives very practical advice, they fly instantly from her tongue. She suggested making a bar background for the logo, as it is now, to add contrast, and it works great. There was also a good 3D visualization done by Alexey Avduevsky.
Producer of alcoholic beverages in the CIS. They used to produce energy drinks, but then stopped selling. Then, after a 5-year pause, they decided to bring the product to the market, with a new design.
In the energy drinks section, this is the only product with such an implementation. Scales, claws - this is a very bold and expressive design.
The name was provided by the customer, in this case it is not my development, I was engaged in design.
I am an Adobe fan. I used Adobe Illustrator and Adobe Photoshop to create the design. Also we use 3D max for visualization.
Pretty unique logo, scales, and claws. All together - it is unique, brave and unusual!
The concept and design were completely created by me. Ksenia Golota, a graphic designer, helped me with the layout of the assortment line. I also worked with 3D designer Alexey Avduesky to create 3D models and visualizations.
Yes, brand strategist Iryna Lynnyk participated in this project. She conducted in-depth interviews with the target audience. I got insights from her report and conclusions on the target audience. I also studied trends and conducted competitor analysis.
At first it was difficult with the customer, because he came from his idea and insisted on its realization. I needed to convince him that his idea was not very strong, and we needed another one. But I did not want to offend him, so we discussed and agreed that we would create 2 design concepts for him to choose from, his idea and ours.
The design above is very expressive. And I fell in love with him in the process of working on it, so I decided that I need to show it to the professional international community, colleagues, so that they would look and tell their opinion)
I just had a great 3 weeks working on this project, it was a great time when I sat at night and could not tear myself away from the project). I like that my works are different in style and not similar to each other. I try to abstract from my preferences and create design concepts for the target audience.