Iguana Energy Drink Packaging by Linnikov Agency is a highly esteemed winner of the very prestigious 2022 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2022
Iguana Energy Drink Packaging
Client: Iguana
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #129832The Design
About Iguana Energy Drink Packaging
Iguana is a packaging design for an energy drink sold in aluminum cans. The can surface imitates the skin of an iguana, with a scale texture and scratch marks that suggest strength and energy. Each flavor is identified by a different skin color. The original flavor uses green, the tropical fruit flavor uses orange and gold, and the red berries flavor uses red. The typography follows the form of the scratches, and the black and white contrast keeps the name clear. The design is printed on aluminum, which is then shaped into a can.
The Recognition
About the Silver A' Design Award
Iguana Energy Drink Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Iguana Energy Drink Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Iguana Energy Drink Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Branding and Packaging Design
We transform ambitious brands through strategic design that drives evolution. Our award-winning team specializes in brand identity, packaging design, and digital experiences that connect with conscious consumers. From brand platforms to stunning visuals, we deliver complete branding solutions that help businesses stand out and succeed.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The idea of the project was laid down by the name of the drink, and the function itself is to give energy.
What has been your main focus in designing this work? Especially what did you want to achieve?
Do not leave indifferent a potential buyer who passes by the shelf. Attract attention, arouse interest and desire to take the product in hand.
What are your future plans for this award winning design?
We will put the logo of the victory on the bottle and highlight this award in the press. Also this project takes part in other design competitions, we are still waiting for the award.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!
- Dimensions & Packaging
- оriginal
Classic taste of invigorating energy
tropical fruits
Bright fruity taste with notes of citrus, designed to awaken your fire.
red berries
Perfect charge of berry energy - Tags
- iguana, Energy drinks, can, Leather, scratches
- Production Technology
- Designs are printed on the aluminum and then crafted into a can
- Design Challenge
- It was necessary to model an iguana and pick up the skin.
- Research
- The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.
- Inspiration
- The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.
- Project Duration
- The project started in March 2021 in Lviv and ended in October 2021 in Lviv.
- Operation Flow
- Custom design will make the product stand out on the shelf.
- Team Members
- Art-Director and graphic designer: Lynnyk Dmytro
Designer 3D: Alexey Avduevsky
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