Bronze Packaging Design · 2022
RedDog Adult Pet Food Packaging
by Shenzhen Hongrui Biological Technology Co., Ltd.
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Shenzhen Hongrui Biological Technology Co., Ltd.
- Estimated Number of Design Views: 13,062
- Verification code 2CB68AE66B · Verify this award
About RedDog Adult Pet Food Packaging
RedDog Adult Pet Food is a packaging design for a new nutritional formula staple food for cats and dogs. The visual center of the package carries the Roman numeral 1, which stands for new content and a new start. Simplified animal images show whether the food is suitable for cats or for dogs. A strong contrast of color tones improves visual recognition. The package is an octagonal sealed PET doypack with a sealing brace, so the pack can be opened repeatedly and kept closed. The design aims to strengthen brand recognition and to show product quality.
Press Kit
- Unique Properties
- It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
- Dimensions & Packaging
- 95*130*40mm
60*90*25mm - Tags
- Food packaging, Image identification
- Production Technology
- The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
- Design Challenge
- The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
- Project Duration
- The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
- Operation Flow
- Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.
- Research
- New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
- Inspiration
- Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.