C Cell Vitality Mineral Water Packaging by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2022
C Cell Vitality Mineral Water Packaging
by Tiger Pan
Client: Shenzhen Tasly Industrial Co., Ltd.
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #130904The Design
About C Cell Vitality Mineral Water Packaging
C Cell Vitality is a packaging design for bottled mineral water. The natural texture of the source landscape is translated into an orderly three-dimensional composition of convex and concave forms on the bottle body. The surface has a soft touch that increases friction and improves the stability of the hand grip. The stable structure allows the use of thinner PET material, which saves cost and reduces the amount of plastic. The blue color refers to the mountain lake at the water source. The bottle measures 63.3 mm in width, 63.3 mm in depth and 207 mm in height.
The Recognition
About the Bronze A' Design Award
C Cell Vitality Mineral Water Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. C Cell Vitality Mineral Water Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. C Cell Vitality Mineral Water Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us.
- Dimensions & Packaging
- Outer packaging: Width63.3mm x Depth63.3mm x Height207mm
- Tags
- C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan
- Production Technology
- A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials.
- Design Challenge
- How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product.
- Research
- There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding.
- Inspiration
- Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
- Operation Flow
- We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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